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Valvoline Global
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April 14, 2025
Auto racing sponsorships are big business for motor oil brands.

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Adobe Stock
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Customers are drawn in by discounts through coupons and other promotional programs.
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Stacey Pool shares her perspective as chief marketing officer at FullSpeed Automotive.
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Yinon Weiss, founder and CEO of Stress-Free Auto Care, shares how his company is working toward establishing a nationally trusted brand of shops.
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Differentiate your shop from the rest on main street by telling a story and inviting businesses to partner.
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Shop aesthetics and heart help keep the car count high.
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Boost a shop's brand recognition with a national name while still retaining the service of a local business.
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Set your 2024 marketing strategy by taking a look back at some evergreen advice.
Courtesy of SpeeDee Oil Change & Auto Service
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How SpeeDee Oil Change & Auto Service launched its inaugural breast cancer treatment fundraiser.
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Balancing two different sides of the business.
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Dreamstime Xxl 13766790
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How shops can capture the attention of the younger generation.