Who doesn’t love a good deal? Coupons and promotions are tried and true tactics for quick lube shop owners looking to drive up sales, whether it’s enticing new customers or retaining long-time patrons.
In the 2024 NOLN Operator Survey, 73% of respondents said their shops offer discount coupons or programs. But what is the sweet spot for discounts that will attract customers without cutting too deeply into profit margins?
The following is a breakdown of types of promotions operators use and the typical discounts they offer:
Operators who use:
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Physical coupon – 62%
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Digital coupon – 59%
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Other promotion – 51%
Typical discount offered:
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Up to $5 off service – 19%
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$5 to $10 off – 57%
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$10 to $20 off – 22%
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More than $20 – 2%
