There are a variety of ways to approach sales, and while many have varying degrees of success, some can do major damage to your bottom line. It’s tempting to focus on how a selling strategy can boost revenue, but many shops overlook how sales tactics also affect customer loyalty.
To find your winning sales strategy, you must understand your customer and what their needs are, which is why Valvoline has done extensive research into what customers want from their shop experience and what keeps them from coming back.
So, what mistakes are shops making?
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