Where Do Gross Sales Go?  

Nov. 15, 2024
As goes the quote from the 1996 film “Jerry Maguire,” “Show me the money!”  

Sales are important to track. A well-rounded shop owner knows not only how their gross sales break down, also but how those gross sales are used.  

According to results from the 2024 NOLN Operator Survey, 27% of respondents put their percentage of gross annual sales dedicated to quick maintenance services at 90%-100%. In terms of gross sales use, 30% of respondents report the cost of goods as a top category.  

 

Gross Sales Breakdown  

What percentage of your gross annual sales are comprised solely of quick maintenance services (45 minutes or less)?  

  • 25%: Less than 50% 
  • 14%: 50-60% 
  • 6%: 60-70% 
  • 11%: 70-80% 
  • 17%: 80-90% 
  • 27%: 90-100% 

 

Gross Sales Use 

  • Payroll: 27% 
  • Lease/Mortgage: 9% 
  • Cost of Goods: 30% 
  • Operations: 16% 
  • Net profit: 18% 

About the Author

Hanna Bubser | Editor

Hanna Bubser is the editor of National Oil and Lube News and has been writing about the automotive aftermarket since 2022. She has a bachelor's degree in English from Hamline University in St. Paul, Minnesota. As a teenager, she drove a green 1996 Jeep Cherokee that was previously used as a forest service vehicle. Currently, she drives a 2019 Subaru Impreza. She's an avid bumper sticker collector and loves adorning her vehicle with brightly-colored conversation starters.