Podcast: Working Across Generations with Sara Fraser

March 16, 2023

Sara Fraser of Haas Performance Consulting discusses navigating multi-generational dynamics in a shop setting, including how to manage your team and how to appeal to a younger generation of customers.

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As a shop owner, your services reach multiple generations. From industry veterans to millennials and Generation Z, there is an impact to be made. As more younger people enter the workforce and also start to bring their cars in for services, it is important to understand how to approach teamwork, marketing, and more.

Sara Fraser is the vice president of business development and client services at Haas Performance Consulting, which specializes in coaching and business management for independent repair shops. She joins the show to discuss this multi-generational dynamic, which spans across the entire automotive aftermarket.

Thanks to Valvoline for sponsoring this episode of The NOLN Podcast. Visit this site to learn more.