Moving Your Marketing Forward (with Gregg Rainville of Steer CRM)

How do you know when it’s time to rethink the marketing strategy for your quick lube shop? To help answer that question, Gregg Rainville, SVP of Steer CRM, joins the NOLN Podcast to share some best practices for evaluating your marketing plan.

Rainville lists some key performance indicators (KPIs) to monitor, as well as some of the common marketing mistakes that he sees from quick lube shop operators. He also tells us how a good CRM can tie together multiple marketing tactics into one cohesive strategy, and offers up some questions to ask when choosing a CRM vendor.

Lastly, Rainville shares some marketing trends for shop owners to watch in 2025.

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