Lubrication Specialties has expanded its marketing department with the addition of Katherine Simmons as its digital marketing manager, according to a recent press release.
Simmons was first hired in June, and will report directly to Senior Director of Marketing and Sales, Bud Prenatt, in her new role.
Simmons specializes in e-commerce website development and search engine marketing, and has previously worked with ASG and AVC Communications, where she managed product asset creation, search engine marketing, and conducted social media campaigns.
As Lubrication Specialties’ digital marketing manager, she will be responsible for developing strategies that support its product, Hot Shot’s Secret, across multiple markets, including automotive, agriculture, and fleet.
“We are excited Katherine has joined our expanding marketing team,” said Prenatt. “She has a proven record of building brands through solid digital strategy and tactics. We look forward to her input as we expand our product line and make inroads to new audiences and markets.”
