Online Updates: Google's New AI Search Feature, Right to Repair Update

Feb. 11, 2025
Google has a new feature that allows AI to call auto shops on behalf of customers; Justin Cialella of Victory Lane shares the latest on Right to Repair legislation

Customer on the Phone? You May Be Talking to Google’s New AI Search Feature

Google has launched a feature online that allows artificial intelligence to call local auto shops and ask questions for consumers, according to 9to5Google.

A new feature of Google’s Search Lab, it’s currently in the experimental phase and has a waitlist, but has been launched in the U.S. exclusively for auto service centers and nail salons.

Upon searching “oil change near me” or something similar, a user will be presented with an “Ask for me” prompt, followed by them selecting specific services they’re seeking, such as factory scheduled maintenance, tire rotation & balancing, fuel filter replacement, cabin filter replacement, and engine filter replacement.

The user will then enter their vehicle’s make, model, year, and mileage, and what time they need to come by: weekdays, weekends, or ASAP.

Then, using a virtual voice designed to sound natural, Google will call local businesses and generate a summary of prices and availability for a user.

The feature is powered by Duplex technology, which is also used for placing reservations at restaurants or updating business hours in Google Maps.

Podcast: Will Right to Repair Bill Reach the Finish Line? (with Justin Cialella of Victory Lane)

Justin Cialella, president and CEO of Victory Lane and chair of government affairs for PAMA, provides an update on the state of federal right to repair legislation, the hurdles that need to be cleared, and what impact, if any, the change in presidential administrations will have. Cialella also discusses the EPA’s decision to label PFAS chemicals as hazardous, as well as how quick lube shop operators can get involved with PAMA to make their voice heard.

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NOLN Staff Reporters

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