Automotive lubricant, oil, and additive manufacturer LIQUI MOLY was officially made a member of the eXtra Awards Program at AAPEX/SEMA 2024, bringing it into one of the largest global loyalty programs for independent automotive service center owners, according to a press release.
The eXtra Awards Program provides customers and partners with premium products, incentives, and special offers.
By participating in the program, those who purchase motor oils, additives, car care items, and other specialty products from LIQUI MOLY’s product line will earn points that can be redeemed for rewards.
“As a top-tier full-range supplier internationally, LIQUI MOLY provides the right solutions for all vehicle types,” said Mary Thomson, senior loyalty program manager for Bosch in North America. “Its involvement will enhance the service center reach and strengthen the eXtra Awards Program value proposition for the supply partners.”
