Feb. 9, 2023—Have you ever used a smart speaker to set a timer, check the weather, or listen to your favorite playlist? If so, then you're familiar with the concept of voice assistant technology.
RAIN Technology has developed a voice assistant for the automotive aftermarket, and it's called Ortho. By speaking directly to Ortho, shops have the opportunity to increase efficiency and get questions answered quickly.
Ortho recently expanded its network to include service franchises, tire dealers, and the quick lube market. RAIN Technology VP of growth Eric Turkington joins the show to explain what Ortho has to offer and what it looks like in a quick lube setting.
Hanna Bubser is the editor of National Oil and Lube News and has been writing about the automotive aftermarket since 2022. She has a bachelor's degree in English from Hamline University in St. Paul, Minnesota. As a teenager, she drove a green 1996 Jeep Cherokee that was previously used as a forest service vehicle. Currently, she drives a 2019 Subaru Impreza. She's an avid bumper sticker collector and loves adorning her vehicle with brightly-colored conversation starters.
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