Melissa Steinken

In this new technology area, one feature might have multiple names.

Data released by Jim Lang, president of Lang Marketing, details the aftermarket impact of younger Americans often shunning driving these days.

David Aylor, manager for active safety for the Insurance Institute for Highway Safety, shares the top technology features he predicts will be prominent in cars within the next...

Here’s how to avoid technical challenges when marketing to customers who have already had a pleasant service experience and set up a targeted campaign.