by Erin Coldewey
Hi, my name is Erin, and I am a millennial, a bona fide member of the generation responsible for YOLO, the popularity of Justin Bieber, hashtags, social media oversharing and something called a selfie stick. For that I deeply apologize. I’ve heard a lot of industry buzz about how to sell to this up-and-coming group of consumers and have listenedlast month, sitting between two strangers close to my age. We were getting prepped for take-off and the three of us were frantically emailing, texting and posting long after we’d been asked to power down. The flight attendant came by, and the three of us, as if we were still sitting in our respective high school econ classes, dropped our phones in our laps and tried to play it cool. We were clearly waiting until the last possible second to turn off our phones. It’s a strange addiction, made even stranger by the fact that we rarely use them to talk. We post pictures, look up directions, text like nobody’s business, tweet, play Clash of Clans and when that pesky light appears on our dashboard, we turn to Google to find a place to have our oil changed. If you don’t already have a digital presence, a mobile responsive website, or at the very least, updated and easy-to-locate contact information on your page, now is the time. Maybe it’s even time to consider a mobile marketing strategy or going paperless in favor of texting or emailing oil change reminders with coupons. We like a good deal just like everyone else. If we can flash our phone instead of clipping a coupon