Strickland Brothers 10 Minute Oil Change Enters Supply Agreement With RelaDyne’s DuraMAX Brand
Strickland Brothers 10 Minute Oil Change has entered an agreement with RelaDyne to have DuraMAX lubricants and ancillary products supplied to the Strickland Brothers 10 Minute Oil Change portfolio of aftermarket automotive brands, according to a press release.
Strickland Brothers operates over 250 service centers across the U.S., while DuraMAX offers vehicle maintenance products, including full synthetic, high mileage, and synthetic blend motor oils, antifreeze, filters, and wiper blades, as part of its lineup.
“We are excited to announce our partnership with RelaDyne and the DuraMAX brand,” said Justin Strickland, CEO of Accelerated Brands. “Our relentless pursuit of providing quality products at affordable prices, especially during inflationary times, remains top of mind. We recognize our responsibility to the communities we serve-to control costs without compromising quality. This strategic move directly supports that vision, allowing us to continue delivering exceptional value while maintaining the high standards our customers expect."
"We are delighted to announce DuraMAX oils will be featured across Strickland Brothers 10 Minute Oil Change locations throughout the United States," said David Gempel, senior director of corporate accounts for RelaDyne. "Our comprehensive DuraMAX product line, along with our installer-focused retention programs, continue to drive incremental sales and service center profitability for our customers. RelaDyne's expansive geographic reach, operational strength, and ability to "own the last mile" are resonating strongly in the market as we continue our aggressive growth trajectory."
"On behalf of RelaDyne and our Associates, we are pleased to welcome Strickland Brothers 10 Minute Oil Change to the RelaDyne family and growing DuraMAX brand," said Dan Oehler, executive vice president of sales and marketing for RelaDyne. "We are eager to support Justin and his leadership team remaining committed to continuously advancing our products, services, and technology to keep pace with their evolving demands."
