Automotive Service and Tire Alliance Names Steer as Preferred Customer Relationship Management

The Automotive Service and Tire Alliance has chosen Steer, and its AutoOps online scheduling tool, as the preferred Customer Relationship Management and online scheduling tool for its customers, according to a press release.

Steer and AutoOps have operated under the Steer brand since merging together in 2024.

As part of the partnership, ASTA members are eligible for one free month of AutoOps, and a 10% discount on a subscription after that.

“With this partnership, we’re excited to offer ASTA members tools that make their day-to-day easier—whether it’s using AutoOps to book more appointments or leveraging Steer’s CRM to deliver a more personal customer experience,” said Steer CEO Parker Swift.