LIQUI MOLY to be Liberty Walk’s Official Lubricant and Additive Partner

LIQUI MOLY has renewed its partnership with tuning company Liberty Walk to act as its official lubricant and additive partner, according to a press release.

The partnership is especially focused on the U.S. market, where Liberty Walk has maintained a solid consumer base. 

According to LIQUI MOLY US Marketing Director Eva Brendle Tran, the opportunity to showcase the brand’s products alongside Liberty Walk at trade shows and events will help extend its reach into the car enthusiast community.

As part of the renewed partnership, the two companies will also be offering a joint merchandising capsule collection for fans worldwide, containing branded hats, t-shirts, and hoodies.

“We make a perfect couple,” said Marco Esser, LIQUI MOLY’s marketing director. “Our enthusiasm, our technical expertise as well as our dedication to quality and performance, that’s what unites us. And of course, our love of cars.”