A recent survey showed that rising prices are driving more vehicle owners to seek out preventative maintenance to preserve their existing vehicles, according to Study Finds.
The random, double-opt-in survey–conducted by Talker Research on behalf of Pennzoil–is based on responses gained from 2,000 vehicle owners between May 24 and May 29.
Of those surveyed, 73% said they have made a deliberate effort to improve the maintenance of their vehicles as a result of rising costs. When looking at age demographics, 75% of those in Gen X agreed with this sentiment, compared to 60% of Gen Z drivers.
In addition, 80% of respondents said that they rely on others to perform vehicle maintenance for them. Of that number, half of them seek out professional service.
58% of those who do seek out professional service said they don’t have the knowledge to confidently perform maintenance tasks. Brand familiarity plays a large role in their decision of what shop to choose, with 57% saying it impacts where they decide to go.
Consumers are also willing to pay more for high quality motor oil–specifically, 63% said it was something they would pay more for to extend the lifespan of their vehicle.
