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Tips for Closing the Digital Customer Loop

Nov. 12, 2020

In a virtual SEMA360 session, seasoned digital experts Corey Perlman and Katie Mares shared tips for taking customers from digital onlookers to repeat buyers.

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Expert Shares Tips on Managing Online Reputations

Nov. 6, 2020

The bottom line for reviews, according to author and speaker Corey Perlman, is that business owners should respond to all of them if possible.

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Why Employees Quit

Nov. 5, 2020

During a Virtual AAPEX Experience session, Bill Haas, President of Haas Performance Consulting, told attendees the exact reasons behind why employees quit.

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How to Help Your Business Survive Succession

Nov. 5, 2020

Bob Ward, president of Perpetual Business, led a Virtual AAPEX Experience session to explain how business owners can design a succession plan that will keep their shops running...

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Topic / Category

‘Ignorance Is Much More Expensive Than Training’

Nov. 5, 2020

Cecil Bullard, CEO at the Institute for Automotive Business Excellence, presented a seminar on Diagnosing and Repairing Your Business for the Automotive Aftermarket Products Expo...

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SEMA Presentation Outlines Biz Strategies for Disrupted Times

Mike Munzenrider

Nov. 4, 2020

This year's disruptions won't disappear Jan. 1, so plan and strategize accordingly, speaker says.

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What Are Successful Digital Marketers Doing Right?

Nov. 3, 2020

An education session at SEMA360 examined the habits of highly successful digital marketers.

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Mike Rowe Helps Kick Off SEMA360

Nov. 2, 2020

The Specialty Equipment Market Association (SEMA) kicked off its virtual 2020 event with two big names — Mike Rowe and Tanner Foust.