Meineke Growth Initiative Goes Full Throttle in Dallas with Newly Signed Franchise Agreement
Local Entrepreneurs Transition into Meineke Franchise Ownership; Plan to Open in Dallas
Meineke is shifting growth into high gear in North Dallas.
The total car care brand that affirms for customers: “Taking care of your car shouldn’t take over your life,” has signed a franchise agreement to bring a new franchise location to Dallas.
Mark and Claire Zimmerman have inked the agreement to expand the brand locally. Mark brings extensive executive management experience to his new business, as well as five years owning a fleet services company in central Illinois. Along with his wife Claire, who is a co-owner, their son will be involved in operating the business. This will be the Zimmerman’s second location in Dallas, joining the Meineke the pair opened in 2014 at 2972 FM 423 in Little Elm, Texas.
“As we expand into new markets, we are extremely calculated in how we award franchise opportunities. It has to be a perfect fit and Mark and Claire are just that,“ said Ed Pearson, Vice President of Franchise Sales and Development for Meineke Car Care Centers, Inc. “They represent ideal candidates – savvy entrepreneurs who are ready to use their business expertise and appreciation of our processes and systems to push the forthcoming location to be the best in town.”
Since launching in 1972, Meineke has built an extremely loyal following for its commitment to being a trusted total car care partner. With immense brand admiration established throughout the past five decades, Meineke commands constant franchise investor inquiry. Today, there are more than 900 locations currently open nationwide. The signed agreement for Dallas reflects the momentum behind Meineke, which includes opening a planned 55 new locations in 2018.
Likewise, amid an infusion of innovation at Meineke centers through advanced business processes and systems, franchise locations are earning significant same store annual revenue increases across the franchise system. Plus, Meineke is invigorating franchise interest and consumer appeal with an aesthetic update to the brand’s car care center prototype. Already testing favorably in 20 locations, 200 additional Meineke locations are slated for the update this year – a new look to reflect the modern business model with new lighting and repainted interiors and exteriors. The Dallas location will be built to include the new prototype specs.
Further, Meineke’s robust customer rewards program, Meineke Rewards, provides convenient, mobile device access to redeem points earned through services and maintenance bonuses. Points are used for free service visits and the mobile app can be used to book appointments online, track points and store maintenance information.
Currently, Meineke is accepting franchise applications from around the country. To check market growth availability, fill out the Market Availability Request form online. And, for more information on the Meineke franchise model, visit: https://www.meineke.com/franchise-opportunities/
About Meineke Meineke Car Care Centers, Inc. is a division of Driven Brands, Inc., the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has more than 900 centers that service approximately 3 million cars a year. In recent years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace, becoming the “total car care” brand. Meineke continues to be ranked as one of the best franchise opportunities in the country. For more information on Meineke franchise opportunities, visit: https://www.meineke.com/franchise-opportunities/This story first appeared on franchising.com
