How Valvoline simplifies preventative maintenance
In the competitive automotive repair industry, repair shop owners constantly seek ways to increase their revenue streams and ensure customer satisfaction. One way that repair shop owners are achieving this is by selling preventative maintenance services.
“Instead of just performing reactive auto repair services, being able to provide a portfolio of proactive, preventative maintenance services can help operators drive incremental revenue,” said Brad Stuck, brand manager at Valvoline Global Operations. “Often, vehicle owners aren’t familiar with services such as these, but it allows shop employees an opportunity to educate the consumer about their car and ultimately, sell more products and services.”
To help repair shop owners tap into this potential, Valvoline supplies its partners with products and incentives aimed at boosting sales.
The importance of quality
Valvoline’s line of performance chemicals and service products, known as Valvoline Professional Series (VPS), is intended for professional shops looking to raise their average ticket, while providing their customer with the peace-of-mind knowing their vehicle will stay reliable for years to come.
One key advantage of using VPS is the company’s longstanding reputation for reliability. With over 150 years of experience, Valvoline is a name that customers remember and trust.
“Valvoline is a household name that consumers recognize and can feel comfortable knowing their shop is using reputable products. Our VPS products are top-notch and utilize the most advanced technology,” Stuck said. “Our performance chemicals and cleaners are detergent, not solvent, based. They're safer for the technician, and they're safer for the environment. Typically, they can be used on most vehicles as well.”
Additionally, because Valvoline has so much confidence in the reliability and quality of all VPS products, it backs consumers with a Service Plus Limited Lifetime Guarantee.
“It’s a benefit to both the installer and consumer,” Stuck said. “Our guarantee program provides protection for the consumer, allowing for financial coverage should a future issue arise with the vehicle system they had serviced. This coverage is an added incentive for the consumer to have the service performed, and the shops get to take credit for that coverage. It’s a win for the consumer and a win for the shop.”
Enhancing workshop efficiency
The quality of Valvoline’s products isn’t the only thing that will help partnered owners stand out among the competition.
“We want to be a true partner in our customer’s business, and we want them to be successful. For VPS customers, we provide hands-on training and sales support, a library of marketing materials, and equipment options to get a shop up and running on preventative maintenance.”
In addition, Valvoline’s impressively full portfolio of lubricants, ATF, coolant, gear oil, greases and other ancillary items helps make owners’ vendor and product management easier. With this extensive list of products, shop owners can consolidate the number of vendors they have to work with. This, in turn, means shops will save time on ordering, shipping, and unloading while providing incomparable value to its quick maintenance customers.
Driving sales growth
To encourage the sale of Valvoline’s quick maintenance products and services, the company has created a rewards platform for its customers called Valvoline’s Performance Rewards (VPR). VPR offers two different incentive programs, one for technicians and one for salespeople
"Our newly updated Stickerbucks program, which uses product QR codes and a custom redemption app, is a way to reward technicians for recommending and completing preventative maintenance services," Stuck said. "Our other program, Vspiff, is built for salespeople at the shop and offers rewards for each maintenance sale they make. Both programs are very popular with our customers and make a big difference in driving revenue in the shop."
Valvoline’s support for auto repair shop owners goes beyond merely providing top-notch products. By leveraging Valvoline’s brand recognition, its broad range of performance chemicals (VPS) and lubricants, and its reward programs (VPR), auto repair shop owners can ensure their shop will perform at its best.
