Take 5 Oil Change Launches “Take 5 Clive” Advertising Campaign

Feb. 18, 2025
The campaign was developed with Dagger, an advertising agency that was recently made the creative agency of record for Take 5 Oil Change.

Take 5 Oil Change announced its newest advertising campaign featuring a character named Take 5 Clive in a recent press release.

The campaign was developed with Dagger, an advertising agency that was recently made the creative agency of record for Take 5 Oil Change and Take 5 Car Wash.

Planned for the campaign is the “Clive’s Top Five” series, in which the new character will share his top road trip snacks, car maintenance hacks, and time-saving tips.

Advertisements with the new character are now live nationwide across digital, social, TV, audio, and in-store channels.

“With Take 5 Clive, we’re bringing our differentiated customer experience to life in a way that’s fun, relatable and showcases the great value of our offering,” said Take 5 Oil Change Vice President of Marketing Mike DeTrana. “Clive is a representation of how we want customers to feel when they discover how simple and convenient their oil change experience can be. Through humor and real-life moments, this campaign highlights what makes our brand and service stand out—speed, friendliness and simplicity.”

About the Author

NOLN Staff Reporters

The NOLN staff reporters cover the quick maintenance industry every day, from top to bottom. For news inquiries, please contact [email protected].