Customer on the Phone? You May Be Talking to Google’s New AI Search Feature

Google has launched a feature online that allows artificial intelligence to call local auto shops and ask questions for consumers, according to 9to5Google.

A new feature of Google’s Search Lab, it’s currently in the experimental phase and has a waitlist, but has been launched in the U.S. exclusively for auto service centers and nail salons.

Upon searching “oil change near me” or something similar, a user will be presented with an “Ask for me” prompt, followed by them selecting specific services they’re seeking, such as factory scheduled maintenance, tire rotation & balancing, fuel filter replacement, cabin filter replacement, and engine filter replacement.

The user will then enter their vehicle’s make, model, year, and mileage, and what time they need to come by: weekdays, weekends, or ASAP.

Then, using a virtual voice designed to sound natural, Google will call local businesses and generate a summary of prices and availability for a user.

The feature is powered by Duplex technology, which is also used for placing reservations at restaurants or updating business hours in Google Maps.