Highline Warren Unveils New Logo for BlueDevil Auto Care Solutions at AAPEX
Nov. 8, 2024
Highline Warren revealed a rebranding of its BlueDevil Auto Care Solutions product line yesterday morning at AAPEX, according to a press release.
Having first announced a new corporate brand at AAPEX 2023, the update to BlueDevil includes a new logo and brand assets.
The new logo will be rolled out to retail stores beginning in early 2025, along with a refreshed website going live in the first quarter of 2025.
“The updated brand is rooted in extensive research and consumer testing–all of which helped shape the timeless yet modern look that reflects where we will take the brand in the future,” said Highline Warren Chief Marketing Officer Carrie Giaimo.
