Driving increased revenue: aligning your shop operations to how customers want to buy
This webinar was originally broadcast on October 16, 2024.
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Summary
The automotive maintenance industry and consumer preferences are rapidly changing, are you keeping up? For shops to stand out and retain their customers, they need to align their shop operation and business practices to how customers want to buy, especially as the Purchase Journey becomes more digital.
Many customers struggle with the basics of automotive maintenance, for example, when it's time for an oil change or to address necessary repairs. This webinar will explore how Mobil 1™, Steer, and Droptop work together to improve the Purchase Journey by utilizing modern technology, making it seamless for customers to find, book, and stay engaged throughout the vehicle maintenance process.
Key Takeaways:
- Make car maintenance easier for customers: Leverage online tools like 2-way texting and appointment scheduling.
- Increase customer retention and increase ticket averages: Collaborate with trusted brands like Mobil 1™, Steer, and Droptop to build raving fans of your shop.
- Build customer trust and loyalty: Use technology to educate and streamline your consumer’s experience at the point of purchase.
Speakers
Charlie Smith has been with ExxonMobil’s Lubricants Organization for 11+ years in roles spanning sales, marketing, brand, innovation, and partnerships. He has spent the last 6 years building products and programs to grow revenue in automotive sectors like OEM dealerships, heavy duty trucking, and the automotive aftermarket. He is passionate about working with partners and customers to solve problems and find ways to create value for all stakeholders.
Gregg Rainville is a multifaceted automotive industry leader proficient in managing multiple revenue channels, including sales, partnerships, and enterprise business development. As employee #1 at Steer, he helped build the marketing software company from scratch in 2012. In 2022, he took his hands-on approach to the field, visiting over 200 shops to gain invaluable automotive repair shop marketing insights that have helped him truly understand the current automotive industry and marketing challenges the industry faces. His passion is interacting with customers and partners at tradeshows or in the field to keep ahead of all industry trends, challenges, and opportunities.
Vasilios Karagiannis is the CEO of Droptop, a company focused on developing innovative software solutions for the oil change and vehicle maintenance industry. Founded in 2018, Droptop provides a modern shop management system designed to simplify tasks like invoicing, customer management, and inventory tracking. Their goal is to help oil and lube shops operate more efficiently while improving customer service.
Under Vasilios’ leadership, Droptop has deployed cloud-based technology and real-time integrations to support the digital shift in automotive service centers. His approach has helped Droptop provide practical tools that assist shops in modernizing their operations.
