Valvoline recently debuted its “Never Idle” ad campaign, a series that highlights the never-settling spirit and get-it-done attitude that are not only hallmarks of Valvoline’s consumers and customers, but are ... Read More

Merlin 200,000 Mile Shops recently recognized multiple franchisees at its “Firing On All Cylinders” national conference held in St. Charles, Illinois. The following Merlin franchisees were honored with the 2016 ... Read More

This year, iconic car care brand Prestone is celebrating 90 years in business. To kick things off, Prestone is reaching out to fans through its new social media platforms (Instagram ... Read More

“I am a Ford, not a Lincoln,” said President Gerald R. Ford. “My addresses will never be as eloquent as those of President Lincoln. But I will do my very ... Read More

In this Internet-driven, instant information world, we sometimes take for granted that others in our service business understand all aspects of what we provide customers. Recent conversations with shop owners ... Read More

It’s no big secret that guest counts at oil change facilities remain a challenge. Oil change intervals continue to grow, competition continues to increase and the number of miles driven ... Read More

We heard your request and dove into turbulent waters to provide a listing of gasoline direct injection (GDI) engine appearances. For years, we’ve asserted that an educated buyer is our ... Read More

Successful lube shops take pride in exercising best business practices: friendly customer service, fast turnaround times and competitive pricing. These are all essential components that need to be in place ... Read More