Let the No. 1 Brand of HD diesel engine oil in North America help you grow your revenues. There are over 10 million diesel pickups (DPUs) in North America. What percentage of your car counts are DPU? An average sump capacity of three gallons means a much higher ticket value than the average passenger car oil change and greater cash flow for your business. Are you getting your fair share of them in your market? Shell ROTELLA® offers a complete portfolio of heavy duty diesel engine oils designed to work as hard as your customers do. In addition to our No.1 market share, we offer in-store point-of-sales materials, the MyMilesMatter loyalty program, access to our promotions and to other brands within the Shell portfolio of lubricants.