In six weeks one VIP Tires & Service store turned 607 oil changes into a $6,070 donation to local schools.
When VIP Inc. opened a new store in August in West Lebanon, N.H., it launched an Oil Chanes for Education inititiatve. Through the end of October, the store offered consumers $10 oil changes, and gave 100% of the proceeds to the local schools.
On Nov. 28, VIP welcomed Lebanon School District Superintendent Joanne Roberts and Hartford School District Superintendent Thomas Debalsi to present them with the rewards. The $6,070 was split evenly between the two school districts.
“Finding a way to get involved in the local community is important to every VIP employee in our new West Lebanon store and to every employee in our company,” says Store Manager Jeremy Weigel. “Giving back to the community is a big part of who we are as a company. This program has been wonderful and has allowed us to meet so many local residents. We want to thank everyone who visited us for a $10 oil change in support of our local schools and our children and hope they will keep coming back to VIP for all their car service needs.”
VIP renovated and moved into the former City Tire store in West Lebanon. The company hired seven local technicians and managers to staff the 3,200 square-feet store, which has six bays and space to store more than 1,500 tires.
VIP operates 58 retail stores in Maine, New Hampshire, Vermont and Massachusetts. The company’s chairman and CEO John Quirk is ‘s 2018 Tire Dealer of the Year.
For more information, visit www.vipauto.com.
This story first appeared on moderntiredealer.com