Integrated marketing campaign spotlights Firestone Complete Auto Care technicians’ passion for trusted service
Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, Inc., is launching its new marketing campaign with a series of advertisements starring employees of its Firestone Complete Auto Care retail tire and automotive service locations. The new campaign, which includes television, radio and digital commercials, features 13 actual technicians sharing their expertise and passion for providing trusted tire and automotive care.
Titled “Crew”, the campaign shines a light on the important role trust plays in every aspect of the service experience at Firestone Complete Auto Care locations nationwide. Technicians offer unscripted thoughts on the importance of putting a personal touch on their work, while also sharing their deep commitment and sense of pride in providing high-quality service. The Fixed Right, Priced Right, Right on Time “Triple Promise”, as well as the brand’s focus on keeping your car running newer, longer are brought to life through each employee’s personal experiences and anecdotes.
“Our employees are our greatest asset,” said Jeffrey Lack, vice president, marketing and merchandising, Bridgestone Retail Operations. “Trust isn’t built in a vacuum. It is built through personal connections and a shared sense of community, a handshake or a conversation. By featuring real technicians, unscripted and passionate, we are showing drivers that we take caring for their vehicles as personally as they do.”
The new campaign will launch today with :15 and :30 second broadcast spots as part of an integrated initiative that includes digital and radio advertising, in-store signage and recruitment materials.
About Bridgestone Retail Operations
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tennessee, and operates the largest network of company-owned automotive service centers across the United States – including Firestone Complete Auto Care, Tiers Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.
About Bridgestone Americas, Inc.
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.