Mitchell 1 Shop Management Workshop Coming to San Diego in April

Training Helps Auto Repair Shops Master Advanced Features of Management Software

Mitchell 1 will hold this year’s first Shop Management Workshop, April 26-28 in San Diego, California, at the San Diego Marriott Mission Valley. The training is designed for auto shop management software users who want to learn more advanced capabilities, shortcuts and new features to run their businesses more efficiently.

The two-day training session focuses on best practices and guides users through all levels of functionality of Mitchell 1 Manager™ SE and ShopKey Shop Management SE. Emphasis is on features in the 7.0 version of the software, but previous versions are also covered. Topics include program setup, inventory, reporting, scheduling, advanced transactions and aftermarket cataloging. Attendees will also learn about the integrated Mitchell 1 SocialCRM auto shop marketing service during a casual evening reception.

A practice lab equipped with computers and staffed by product specialists will be available throughout the event so attendees can practice and apply the skills they are learning in the training sessions.

The workshop will be led by John Dwulet, senior product manager for Mitchell 1’s management software solutions, and Tim McDonnell, senior market manager for Manager SE, who together have over 40 years of combined shop management system training experience. Attendees can expect lively discussions on how to use the management system to energize their business, increase profits and boost productivity.

“This advanced training turns existing shop management system customers into power users who get the most out of their software and business,” said Dwulet. “The sessions will uncover strategies that attendees can use to compete successfully against dealerships, maximize their maintenance and repair opportunities, and enhance their relationships with customers.”

Adds McDonnell, “For the experienced Manager user, the workshop provides two days of comprehensive training that increases the value of their shop’s software investment. The interaction between attendees, sharing methods and tips, plus the new friendships everyone takes home, is priceless.”

Attendees will be welcomed with a cocktail reception on Thursday evening, April 26. Workshop sessions run from 8 a.m. to 5 p.m. on Friday, April 27 and Saturday, April 28. The registration fee is $200 per attendee, plus applicable tax, and covers seminars, breakfast, lunch and refreshments each day.

Participants are responsible for transportation to San Diego and hotel accommodations, and may reserve a room in the discounted Mitchell 1 hotel block at the San Diego Marriott Mission Valley through April 2. Workshops fill up fast, so early registration is encouraged. For more information about the workshop or to register, visit the shop management workshop registration website.

Attendees can earn 30 AMI credits toward the Accredited Automotive Manager (AAM) designation by completing the workshop. At the end of each workshop, AMI course completion forms will be handed out to those attendees who wish to pursue AMI credits.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at mitchellrep.com.


About Mitchell 1
In 2018, Mitchell 1 is celebrating its 100th anniversary as a leading provider of repair information solutions to the motor vehicle industry. Headquartered in Poway CA, Mitchell 1 offers a complete line of integrated repair shop software and services to help automotive and commercial truck professionals improve productivity and profitability. ProDemand® optimized with SureTrack® is the most complete solution for OEM and real-world repair information and diagnostics. Manager™ SE is the industry standard for mechanical estimating and shop management information. The SocialCRM shop marketing service delivers automated marketing and customer engagement tools to help shop owners improve their bottom line profits. For the commercial trucking segment, TruckSeries provides information required to estimate labor times, diagnose and repair all makes of Class 4-8 trucks. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information about Mitchell 1 products and services, visit the company’s website at www.mitchell1.com. Follow Mitchell 1 on social media at www.facebook.com/Mitchell1ShopSolutions and www.twitter.com/Mitchell1.

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