Company’s Driving Great Futures initiative and promotion surpasses annual goal to donate $1.4 million this year
Bridgestone Retail Operations (BSRO) announced that it has surpassed its annual fundraising goal for Boys & Girls Clubs of America with an unprecedented $1.4 million year-to-date through its cause-marketing partnership, Driving Great Futures. In total, BSRO has donated $3.8 million as part of its three-year partnership, helping Boys & Girls Clubs of America provide a safe, productive place for kids and teens during critical out-of-school hours. The majority of the funds were raised with the help of customers who donated by rounding up their purchases to the nearest dollar for BGCA. There was also additional support from key vendor partners including Interstate Batteries, Shell, and ITW/QMI.
“I’d like to thank everyone who contributed to the success of this promotion, especially our loyal customers for their generous support and our store teammates for leading the charge,” said Joe Venezia, President, BSRO. “A high-quality Club experience, combined with regular attendance, drives positive youth outcomes such as graduating on time, volunteering in the community, being physically active and abstaining from risky behaviors. Through Boys & Girls Clubs of America, we can truly help to drive great futures in the local neighborhoods where we live, work and do business.”
“The Driving Great Futures partnership with BSRO is so valuable to Boys & Girls Clubs of America because the funds raised truly impact our Clubs and the lives of the children and teens we serve,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “We appreciate all of the work Bridgestone Retail Operations has done to contribute to children and teens across the country.”
About Bridgestone Retail Operations, LLC
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn., and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.