Two Iconic Brands Come Together at Shell “Pioneering Performance” Live Stage at 2017 SEMA Show
At the 2017 SEMA Show, Pennzoil® announced that Jiffy Lube will be the presenting sponsor of the first ever Pennzoil 400 race at the Las Vegas Motor Speedway (LVMS) in 2018. The Pennzoil 400 presented by Jiffy Lube will race on March 4, 2018, at LVMS as the anchor of a Monster Energy NASCAR Cup Series (MENCS) triple header weekend.
“The Pennzoil 400 is a tremendous opportunity for the Jiffy Lube brand to further leverage Shell’s rich motorsports history,” said Steve Ledbetter, President, Jiffy Lube International. “It’s exciting to see two industry leading brands in the automotive aftermarket business, Jiffy Lube and Pennzoil, come together for this exhilarating event to deliver race fans an action-packed weekend, as well as further showcase our vast array of products and services between us.”
The Pennzoil 400 presented by Jiffy Lube is an expanded relationship with Speedway Motorsports Incorporated (SMI) and its motorsports properties; in addition to key B2B elements, the new title race and Jiffy Lube’s presenting sponsorship offer the brands exclusive, one-of-a-kind experiences to extend to their customers.
“It feels like a milestone moment to see Pennzoil and Jiffy Lube, two iconic brands, come together for one thrilling weekend of racing,” said Colin Abraham, President of Shell Lubricants Americas. “In its first year, the Pennzoil 400 presented by Jiffy Lube will promise race fans an adrenaline-inducing track experience.”
Las Vegas is a valued market for Pennzoil with significant brand activations around NASCAR, NHRA, and the SEMA Show in recent years. The race consistently has had one of the highest TV ratings on the circuit and has traditionally enjoyed sell-out crowds in attendance.
“We’re pleased to welcome Pennzoil and Jiffy Lube, two respected automotive brands, to fabulous Las Vegas for our spring NASCAR weekend,” said Chris Powell, President, Las Vegas Motor Speedway. “Pennzoil has a rich history in NASCAR, showcasing its faith in the future of our industry and sport. We appreciate Pennzoil bringing in Jiffy Lube as presenting sponsor for its first Pennzoil 400 at Las Vegas Motor Speedway.”
Follow all the action and updates from the 2017 SEMA Show on social media via #ShellatSEMA and #Pennzoil400 and check out www.shell.us/sema for a full schedule of events at the Shell “Pioneering Performance” experience and Live Stage. For more information about technical relationships between Pennzoil and motorsports teams, visit www.Pennzoil.com.
At Pennzoil, we’re car people. We love cars and the role they play in our lives. That’s why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Pennzoil has made the switch to natural gas technology to make purer synthetic motor oils that lead to better performance than motor oils made from crude oil. Every bottle of Pennzoil Platinum®, Pennzoil Ultra Platinum™ and Pennzoil Platinum® High Mileage Full Synthetic motor oil is formulated with PurePlus® Technology. PurePlus® Technology is the revolutionary process, which converts natural gas into high quality full synthetic base oil, with fewer impurities than traditional base oils made from crude oil. Feel the difference of next level performance. Make the switch.
Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil® quality products includes Pennzoil Platinum® Full Synthetic motor oil, Pennzoil Ultra Platinum™ Full Synthetic motor oil, Pennzoil Platinum® High Mileage Full Synthetic motor oil, Pennzoil Platinum® Euro Full Synthetic motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, Pennzoil® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil® lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil®.
* Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, between January 2016 and December 2016.
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway, and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide though its Performance Racing Network subsidiary.
About Jiffy Lube
Jiffy Lube International, Inc. (“Jiffy Lube”), with more than 2,000 franchised service centers in North America, serves approximately 20 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.
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