Prestone Brings Iconic Vehicles to Hot Rod Power Tour

Prestone Products Corporation joined this year’s Hot Rod Power Tour for the first time in the company’s 90-year history. Prestone’s custom yellow 1971 De Tomaso Pantera, built by the Ringbrothers, led the way as the tour kicked off in Kansas City, Missouri. Prestone also took a classic 1969 Chevrolet Camaro along on the tour. Bringing refreshments and tunes on the tour were Prestone’s custom hybrid cooler and stereo system, with parts donated by Optima Batteries, K2 Coolers and Kicker.

Prestone also gave away several prizes and a variety of Prestone swag to drivers and spectators alike. At all seven stops on the tour, the company offered commemorative license plate magnets, each notating the date and location of the respective checkpoints.

“Joining this tour gives us the chance to connect with and give back to the many enthusiasts who use our products on a daily basis,” said Randy Fisher, vice president of Marketing at Prestone. “We are excited to take part in such a highly-regarded event in the automotive industry, especially as we continue to celebrate our 90th anniversary this year.”