Protect the body. Free the soul. That’s the message of the new campaign from Turtle Wax. It’s about feeling confident in your car and seizing the open road. Turtle Wax is giving car lovers a once-in-a-lifetime opportunity to choose their own adventure.
Starting Friday, May 1, car enthusiasts are invited to share photos of their car-centric #FreeTheSoul moment for a chance to win the ultimate summer road trip from Turtle Wax. Using the hashtag #FreeTheSoul, participants submit photos of themselves on Instagram, Twitter and Vine hitting the open road.
The best part? It’s up to the winner to decide what the ultimate summer road trip looks like. A trip to the Grand Canyon, or a road trip with pals? Top finalists are put up to a public vote and are encouraged to rally viewers to select their ultimate #FreeTheSoul adventure.
Spring is finally here and it’s a great weekend to get out on the road and snap your #FreeTheSoul photo. For more information, go to: www.turtlewax.com/freethesoul